ALWAYS ON 🔥
As HP's Always On global social media copywriter, I was the conceptual copy brains on a creative team that was constantly reinventing the way HP spoke to people across the world. As the voice, I was responsible for lighting up HP's Facebook, Instagram, and Twitter channels with exciting, feed-stopping creative.
As a team, we worked in multiple cycles; pitching ideas, art directing on-set, and working through multiple deadlines for our clients, HP's consumer printer and PC teams. Humble brag: my team won over our client partners trust so much so that we convinced them to start speaking to their product's target audience like ACTUAL PEOPLE on social.
Yerp. Emojis, of-the-moment acronyms, GEN Z misspellings—we kept HP's facebook, instagram, and snapchat feeds lit AF.
#partnership #trust #respect #success
post copy: And just like that, *POOF,* you're there. #HPpavilion #gameofthrones
Post Copy: Blink once 💡 if you’re in the upside-down #HPElitebook #Strangerthings
post copy: Can your laptop do this? #HPpavilion 😘 #FlipOff
in a flash of brilliance we hacked instagram's UI using HP's all-in-one mobile printer. this was hP's most liked instagram post of 2017.
post copy: Give a gift that sounds as beautiful as it looks #ReinventingGiving #BangOlufsen
post copy: Give a gift that sounds as beautiful as it looks #ReinventingGiving #BangOlufsen
post copy: #HPelitebook does it any position. 🤭 U free 4 coffee?
post copy: #CoolMom has the best 🍬 and the best 🎃 #DIY #Halloween #HPpavillion