HARVARD BUSINESS SCHOOL
Leadership & Business Strategy Certificate, HBX for Uber, 2017
ACADEMY OF ART UNIVERSITY
Master of Fine Arts, Journalism
UNIVERSITY OF CALIFORNIA, DAVIS
Bachelor of Science, Textiles & Clothing, emp. Marketing
tiktok creative strategist, August 2020-present
Senior creative crafting the story of TikTok for North America while the President tries to write it for us. I'll tell you how it ends in the future.
TWITTER Senior Copywriter, September 2018-August 2020
Creative for Twitter's global in-house creative agency, #Studio. Most recently worked on Twitter’s positioning video for diversity and inclusion. Concepted, pitched, and produced creative positioning for Twitter’s first global business marketing campaign. Retooled the global brand voice to create a scalable comms framework. Streamlined creative process, reintroduced #Studio’s role in marketing, and assisted with team building.
UBER Senior Copywriter/Content Strategist, 2016-2018
Creative copywriter on marketing creative team. Implemented the new strategy for how Uber spoke to drivers. Creative lead on 2017 Visa x Uber partnership. Lead creative for social impact campaigns (sexual assault, MADD, Meals on Wheels) after pitching original positioning strategy to execs.
Freelance CREATIVE Senior Copywriter, 2015-2016
GAME SHOW NETWORK Copywriter, 2014-2015
Crafted brand voice for new games. Created marketing assets and character identities across multiple platforms for mobile, social and online games. Wrote product, PR, and social media copy. Managed one intern.
CHARLOTTE RUSSE Copywriter, 2013-2014
Concepted seasonal campaigns and produced assets across print, digital, and OOH. New product naming.
SEPHORA Junior Copywriter intern, 2012-2013
Supported senior team with new product naming, campaign concepts, and social assets.
Provided Upon request