Cultural insights from
conversations happening on twitter
A massive 4-month project for twitter's b2b marketing team. The business team had never done a major site launch, which meant they needed some epic creative thinking to pull this off. Luckily they had my partner, Conor Rechtschaffner, and I to bring a crazy large 3-year research study to life. We pitched this interactive site as an easily accessible house for all the data. The CTA? Download a Trend pack. A collection of Twitter branded slides that advertisers and marketers could readily use in their own presentation decks. genius.
2020 awards:
FWA Site of the day
Merit for One Show, Craft Art Direction
Honoree for Webbys, Best brand Editorial Website
Here's the site. Or you can check out the flamin' Hot sizzle reel we made for Adweek below:
how we ensnared unsuspecting eyeballs
Here are some reactions
(from Twitter, duh)
And our awards