HARVARD BUSINESS SCHOOL
Leadership & Business Strategy Certificate, HBX for Uber, 2017
ACADEMY OF ART UNIVERSITY
Master of Fine Arts, Journalism
UNIVERSITY OF CALIFORNIA, DAVIS
Bachelor of Science, Textiles & Clothing, emp. Marketing
META Associate creative director, AUGUST 2021-present
Lead & support creative work across the portfolio of Metaverse brands: Beat saber, Meta Horizon Worlds, and Meta Quest. I supported campaign and evergreen work for Portal, the video calling device, until the product was discontinued.
ROSEWOOD SENIOR CREATIVE/ACD, JaNUARY 2021-AUGUST 2021
Clients: Apple EDU, APPLE TV+, APPLE MUSIC, Ledger, Nike, cue health, propel fitness water, fast af.
tiktok creative strategist, July 2020-JaNUARY 2021
Senior creative on the NA Business Marketing team. I Literally wrote the playbook for how brands and agencies activate on tiktok. Lead TikTok x Adweek 2020 Campaign. Produced the b2b team’s first campaign featuring TIkTok Creators.
TWITTER Senior Copywriter, 2018-2020
Creative for Twitter's global in-house creative agency, #Studio. Most recently worked on Twitter’s positioning video for diversity and inclusion. Concepted, pitched, and produced creative positioning for Twitter’s first global business marketing campaign. Retooled the global brand voice to create a scalable comms framework. Streamlined creative process, reintroduced #Studio’s role in marketing, and assisted with team building.
UBER Senior Copywriter/Content Strategist, 2016-2018
Creative copywriter on the NA marketing creative team. PART OF THE TEAM THAT LEAD AND ROLLED OUT the new strategy & brand voice for how Uber spoke to drivers during #deleteuber. Creative lead on 2017 Visa x Uber partnership. Lead creative for social impact campaigns (sexual assault, MADD, Meals on Wheels) after pitching original positioning strategy to execs.
Freelance CREATIVE Senior Copywriter, 2015-2016
GAME SHOW NETWORK Copywriter, 2014-2015
Crafted brand voice for new games. Created marketing assets and character identities across multiple platforms for mobile, social and online games. Wrote product, PR, and social media copy. Managed one intern.
CHARLOTTE RUSSE Copywriter, 2013-2014
Concepted seasonal campaigns and produced assets across print, digital, and OOH. New product naming.
SEPHORA Junior Copywriter intern, 2012-2013
Supported senior team with new product naming, campaign concepts, and social assets.
Provided Upon request