gen z's trusted crypto resource
When TikTok and Crypto combine, you get Ledger, a cryptocurrency hardware wallet. The paris-based crypto security company approached rosewood to build its TikTok profile. Their goal was to build awareness amongst the gen z cohort so when they launched their suite of cold storage security products, their target audience already relayed on the brand channel as a trusted resource on all things crypto cyber security.
the ask: craft a series of successful tiktok franchises to launch their TikTok profile in a unique way. Oh yea, become a cryptocurrency expert, no big.
in order to educate, we did everything from explaining complex crypto keywords using the Kardashians to immersive asmr that taught users about the importance of cold storage when dealing with cryptocurrency. here are a few of my favorite content franchises.
Creative director: gareth pon
Associate creative director: sara iravani
Weird Money Toks
This series revealed that money has taken all forms throughout history and that cryptocurrencies are not a foreign idea in the context of humanity. Here are a few examples of how money has changed formats and banking systems over the years.
Ledger Dots
Ledger's hardware wallet actually has these three dots that light up when the product is activated. We took those dots and turned them into an esoteric recurring character who educates you on TikTok.
Talk Crypto to me
there are many ways to talk crypto - especially on the internet where scammers abound. here are the correct ways to talk crypto to me and the important people in your life.