gen z's trusted crypto resource

When TikTok and Crypto combine, you get Ledger, a cryptocurrency hardware wallet. The paris-based crypto security company approached rosewood to build its TikTok profile. Their goal was to build awareness amongst the gen z cohort so when they launched their suite of cold storage security products, their target audience already relayed on the brand channel as a trusted resource on all things crypto cyber security. 

the ask: craft a series of successful tiktok franchises to launch their TikTok profile in a unique way. Oh yea, become a cryptocurrency expert, no big. 

in order to educate, we did everything from explaining complex crypto keywords using the Kardashians to immersive asmr that taught users about the importance of cold storage when dealing with cryptocurrency. here are a few of my favorite content franchises. 

Creative director: gareth pon

Associate creative director: sara iravani