Education 

HARVARD BUSINESS SCHOOL

Leadership & Business Strategy Certificate, HBX for Uber, 2017                                                        

ACADEMY OF ART UNIVERSITY

Master of Fine Arts, Journalism

UNIVERSITY OF CALIFORNIA, DAVIS

Bachelor of Science, Textiles & Clothing, emp. Marketing

Experience 

META Associate creative director, AUGUST 2021-present

Lead & support creative work across the portfolio of Metaverse brands: Beat saber, Meta Horizon Worlds, and Meta Quest. I supported campaign and evergreen work for Portal, the video calling device, until the product was discontinued. 

ROSEWOOD SENIOR CREATIVE/ACD, JaNUARY 2021-AUGUST 2021

Clients: Apple EDU, APPLE TV+, APPLE MUSIC, Ledger, Nike, cue health, propel fitness water, fast af. 

tiktok creative strategist, July 2020-JaNUARY 2021

Senior creative on the NA Business Marketing team. I Literally wrote the playbook for how brands and agencies activate on tiktok. Lead TikTok x Adweek 2020 Campaign. Produced the b2b team’s first campaign featuring TIkTok Creators.

TWITTER Senior Copywriter, 2018-2020 

Creative for Twitter's global in-house creative agency, #Studio. Most recently worked on Twitter’s positioning video for diversity and inclusion. Concepted, pitched, and produced creative positioning for Twitter’s first global business marketing campaign. Retooled the global brand voice to create a scalable comms framework. Streamlined creative process, reintroduced #Studio’s role in marketing, and assisted with team building.

UBER Senior Copywriter/Content Strategist, 2016-2018

Creative copywriter on the NA marketing creative team. PART OF THE TEAM THAT LEAD AND ROLLED OUT the new strategy & brand voice for how Uber spoke to drivers during #deleteuber. Creative lead on 2017 Visa x Uber partnership. Lead creative for social impact campaigns (sexual assault, MADD, Meals on Wheels) after pitching original positioning strategy to execs.

Freelance CREATIVE Senior Copywriter, 2015-2016

• Hewlett Packard (HP) for advertising agency Designkitchen "Always On" writer for HP's global social media team for consumer PCs and printers. Concepted and produced social, digital, and event assets for HP's gaming division: OMEN by HP.

• Levi Strauss & Co Brand positioning for Levi's Made in USA collection. Executed assets for new brand voice across digital, print, and OOH.

• Bare Escentuals Writer for bareMinerals and Buxom brands. Concepted and developed brand identity for a new skincare line, Ageless Genius, for the CMO and product development team. Produced launch materials.

• Stella & Dot Family of Brands Copy lead for the family of fashion brands: Stella & Dot and KEEP Collective. Concepted seasonal campaigns. Launched new brand, Ever Skincare. Managed team of two writers.

GAME SHOW NETWORK Copywriter, 2014-2015

Crafted brand voice for new games. Created marketing assets and character identities across multiple platforms for mobile, social and online games. Wrote product, PR, and social media copy. Managed one intern.

CHARLOTTE RUSSE Copywriter, 2013-2014

Concepted seasonal campaigns and produced assets across print, digital, and OOH. New product naming.

SEPHORA Junior Copywriter intern, 2012-2013    

Supported senior team with new product naming, campaign concepts, and social assets. 

Contact 

SLiravani@gmail.com

industry references

Provided Upon request