Product naming: FORMULA X  

With 250 polishes and counting, Formula X is obsessed with intense color saturation, brilliant shine, and a high-endurance finish. It's not just polish—it's personality—in every Venetian glass bottle. X makes it easy to xpress your true colors.

I worked directly with a senior writer to name the product franchise starting with the first 12 colors for Sephora's first-ever line of nail polishes.