Pride is a riot that never stops

For companies and people outside of the twitter open community (the global lgbtqia+ internal resource group), pride is the time to don a rainbow tutu, hop on a float, and pack up once the party rolls through. but for Twitter open, pride never ends because they're #alwaysProud.

After global pride comes to a close in June, the celebration continues. traveling the world until it wraps back around. since pride never ends, let's start conversations to help twitter open talk about what makes them #alwaysProud all year round.

CD: Pam Fujimoto

Art director: Conor rechtschaffner

#alwaysProud campaign hero

this year, it was important to bring the global lgbtqia+ community together from afar because not all queer people are free to be prideful. For the hero, we cast talent from directly from the global community itself — twitter open. AND...directed, shot, and edited the entire video remote. I directed each interview, while my partner helped subjects set up their camera + sound.

launch day: trendy AF

. @TwitterOpen, Twitter’s business resource group for lesbian, gay, bisexual, transgender, queer, intersex, asexual, and ally employees, is putting the spotlight on the stories of its members and other employees to celebrate #Pride. #AlwaysProud https://t.co/Tr9JV2nsI0
— Adweek (@Adweek) June 26, 2020

Last night Tweets from members of our local LGBTQIA+ community were projected on buildings in Rio and SP to take our #AlwaysProud messages back to the streets.
Happy #Pride everyone pic.twitter.com/PkOrky1rHl
— Fabio Zucchetto is @🏡 (@fabiozucchetto) June 28, 2020

#alwaysproud to me means leading by example and being the person my younger self needed. it’s understanding that because of those who came before me, i eventually saw an unabashedly queer me—now it’s my turn to be that light for someone
— stephen (@stephenossola) June 8, 2020

How can you contribute 100% ideas, if you are only bringing half of yourself to the work?

Proud to work at a company in which everyone is encouraged to show up authentically and fully so that together we can do great things.#LoveWhereYouWork #AlwaysProud https://t.co/TfAbl71Rjb
— Nikkia Reveillac (@nikkastar) June 8, 2020

Campaign assets

Short-form videos

Pride delivered

For the lgbtqia+ community far and wide, feeling seen is challenging. Especially this year, when so many have to celebrate Pride from the inside. To help feel connected from the safety of our homes, Twitter mailed a box full of Pride with stickers, flags, a shirt, sunglasses, and a special invitation to pride on twitter.

Secondarily, a digital Pride package was emailed to all internal employees. It included a Pride-themed desktop background, background header images, and avatars for Slack, Gmail, and Twitter profiles.

Inside our physical and digital boxes of Pride was a special invite. The invite asked twitter employees to Tweet the @TwitterOpen handle photos of themselves and their at-home decor that was sent using the hashtag #alwaysproud. @TwitterOpen pulled the photos into a twitter Thread to create a parade of Tweets. the thread launched on world pride 2020, inviting The greater Twitterverse to join by Tweeting photos, home setups, and favorite memories of pride, past and present.