Age smarter, not harder
Beauty never fades. It's enhanced by a life well lived. Youthful skin isn't about hiding your age; it's about preserving character while providing the support your skin needs to remain beautiful.
PROJECT Stakeholders: CEO/CMO and product development.
my role: brand strategy + positioning, creative concept, product naming, and product copy for launch products. See below.
Ageless Genius™ Firming & Wrinkle Smoothing Serum is a concentrated lotion serum that reduces visible signs of aging in as little as 4 weeks.* Powered by mineral gold, age-defying peptides and encapsulated Vitamin A, a natural source of retinol, it reduces the appearance of deep wrinkles and expression lines, smooths skin texture and improves firmness and elasticity. A blend of potent botanical extracts also hydrates and protects skin from environmental stressors for stronger, healthier and more radiant-looking skin. Pretty genius, if we may say so ourselves.
Powered by mineral gold, age-defying peptides, this rich, fast absorbing cream deeply hydrates the skin while visibly reducing the appearance of wrinkles and horizontal neck lines around the delicate neck and décolleté areas. Edelweiss extract helps to improve skin’s elasticity for a more lifted-looking contour while algae, jasmine and gardenia extracts help to smooth rough, dry skin. The result? A more youthful, sculpted and healthy look across the neck and décolleté. Pretty genius, if we may say so ourselves.
Ageless Genius™ Firming & Wrinkle Smoothing Eye Cream reveals refreshed and youthful-looking eyes, putting your best face forward. Powered by mineral gold, age-defying peptides, it visibly smooths crow’s feet while reducing the appearance of dark circles and puffiness. A blend of potent botanical extracts and shea butter also hydrate and protect the delicate skin around the eye area from environmental stressors for stronger, healthier and more radiant-looking skin. Pretty genius, if we may say so ourselves.
Young moms are a HUGE audience for bareMinerals. So why hadn't the brand done any marketing featuring a moms versus a young model?
My partner and I pitched this video to our CD as a spur of the moment idea that ended up getting a lot of great feedback from our social channels. Just because you’re a mom doesn’t mean you can’t take a few moments to beauty yourself up :)