The current political climate is tumultuous. the culture wars playing out are just plain exhausting. Brands have to tread lightly or #DeleteUber (yes, I was at Uber for this. it was a communication nightmare).
So how do you communicate your positioning on sensitive topics without sounding insincere or bandwagon-y? There's a lot of thought and social real estate that goes into "social impact" campaigns.
Lucky for you, I've been the creative lead on a few big ones.
Did I mention I also founded and currently run a women's group in San Francisco? We're called San Francisco Women's Group. If you can’t tell already I'm v passionate about using my creativity 4 good.
A message from Twitter's Inclusion & Diversity team.
Sign Language Tool
Driver app Launch
My partner and I lead the marketing strategy and creative for this campaign. Here's the main landing page all our digital assets were directed to. This landing page crashed the first day it launched because of all the press coverage.