One day I was happily at my desk when i got a call from twitter asking if i could help position the company away from the president of the united states. I said yep, what a concept. i could use a little help myself and we could all use a little change (hey now you're an all-star)... I got my game on. go play. i digress.
check out the select work below.
If they love the work, they'll asked for seconds
My partner, conor, and I had created Twitter's 2019 hack week video. It got A lot of fanfare, so much so that were asked back to cook up an approachable theme and hype video for company's 2020 theme, "activism."
Naturally, we pitched the idea of the whole company taking "hacktion" (Hack + action — get it?).
The final cut is pretty damn whimsical. Watch the above video.
One brief. Seven creative directors. Nine months. You get the picture.
Twitter is a crazy complex product that is constantly reshaped and used in a myriad of ways. To top it off, every global region uses it differently. Did you know people in Japan have two Twitter accounts? One personal. And one for work. Wild. Even wilder — Twitter’s marketing org had never pulled off a cross-functional brand campaign that communicated a single unified sales message…until now.
Myself, and a talented roster of creative directors, were tasked with pitching and developing a multichannel campaign that could transcend all levels of the marketing funnel and show up at a variety of Twitter sponsored events, including Cannes 2019.
Our target? Creatives, marketers, media planners, and agencies. This audience needed to be convinced that people on Twitter are the most receptive social media audience because they are highly engaged when they’re on the platform. Or as I like to say it simply, people read content on Twitter because thats the nature of the beast — its text based — versus scroll mindlessly like they do on other platforms.
This is why you (proverbial you) need to #StartWithThem.
2019 twitter global sales summit
the results? here's a case study video I put together for the 2019 global sales team summits. It recapped all the amazing work that my team did to bringing this brand campaign to life. Final cut below:
TWITTER HAD COMMUNICATION PROBLEMS
our internal teams had a hard time communicating up, down, and every which way on the ladder. So my team was asked to create awareness for a new internal program to help employees learn how to have healthy conversations with each other. We looked at ourselves and thought, What if everyone could see all the frustrated text message conversations that people are having about work? needless to say this internal campaign was highly relatable and a huge success.
24 Hours @Twitter
With little brief and little idea for what our cmo was looking for, my partner and i whipped up this video for Twitter's internal #oneteam2020 conference. all 6,000 Tweeps (internal name for people who work @twitter) were shown this little cutural video that celebrates what it means to work for a platform that never stops buzzing with activity. this is the rough cut because someone *cough* one approver, cut out some of my jokes for the final cut.
When your resource manager schedules a meeting on your calendar for “Hack Week video” you may automatically think to yourself, “Crap here we go. Another internal video request.”
But no, good madam (or sir). This video is proof that YOU have the power to change that line of thinking. YOU can get every single bored stakeholder excited if you bring enough originality and oddball suggestions into the room. And YOU passionately present them, making every Hack Week video review the single best meeting of every person in the room’s day. That way you get your stakeholders excited to tell every Twitter office in the world:
THIS YEAR. THIS VIDEO. THIS HACK WEEK. Is going to be mothaf****** different.
How’d we do that? Well, myself and AD partner, Conor Rechtschaffner, worked on this year’s Hack Week hype video. And we’re not down to do boring sh**. P.S. this video was so successful internally, our co-founder, biz stone, requested my partner and i do the following year's video as well. Final cut below: