one campaign no one wanted to melt away 

Every summer, uber delivers ice cream to millions in the us. Due to the swirling, very public issues with uber drivers, this year's legacy campaign needed to be different. So the question was asked, how could uber not only delight riders and show drivers love?

free cone friday was born in partnership with mcdonald's. every friday, people could take their free koozie into any McDonald's for a free cone. including all uber drivers. 

Check out our tasty-a$$ launch stunt in NYC along with a few select sprinkles of campaign assets which included paid social, OOH, influencer content, and radio. The result was a 10% shift in brand favorability. How's that for a twist?